What could the next fifty years of Canadian media look like? If we’re smart, we’ll reconsider the past. There’s that haunting voice repeating “the past inside the present,” reminding us of a time when we almost paid attention to social good; when homegrown media could counterbalance propaganda from the south; when woodland critters were a big, fat metaphor for correcting our national mistakes now, before things get even worse. The Hinterland Who’s Who spots, for all their blunt cheesiness, now feel subversive because they remind us, half a century on, of the radical Canada they imagined. They recall the country we didn’t get, at least not yet.